driverforaday road tour

Case History



A private client from Germany, who now lives in Switzerland, decided to celebrate his 50th birthday by inviting his German friends to spend a special weekend in Italy, more precisely in Modena, part of the Motor Valley and land of great food.

What counts for
the customer

Our client asked us to design and organize an extraordinary experience to engage his long-time friends that he had not seen for over a year, to experience an unforgettable weekend all together.

L’idea 21

We created a unique and customized experience driverforaday road tour. A weekend of emotions and tasting of great food and wine, with an activity program shared only with our customer and unexpected for his guests, starting with the hospitality of the luxurious Casa Maria Luigia, Country House of chef Massimo Bottura and Lara Gilmore, where the road tour on exclusive Ferrari and Lamborghini sports cars driven by guests started. A day discovering the excellence of the territory, an aperitif in the vineyard and a panoramic lunch in a breath-taking location on the hills of Modena. An experience that left a smile and a mark on the memory of all those present.