Umberto Veronesi Foundation
Case History
#Nothing can stop us
Umberto Veronesi Foundation
Born in 2003 with the goal of promoting an excellent scientific research and projects concerning prevention and health education. To support its projects, the foundation organizes activities and events all over Italy. Among these, there is “Pink Ambassador”, that involves women who received cancer surgery and accept the challenge of being trained by an excellent technical team to run a half-marathon every year. By running, they talk about courage, research and prevention to everybody.
What counts for
Umberto Veronesi Foundation
Umberto Veronesi Foundation asked us to design the image of the “Pink Ambassador”, itinerant relay during the 2020 lockdown, involving 14 different local Pink delegations that symbolically passed the baton from town to town.
The 21 idea
#Nothing can stop us
We designed the image of the event, “pink dressing” every stage to make the scenography epic in every location and to celebrate the feat of all the Italian Pink runners.